Privacy Policy

The privacy policy explains how, why and what we do with the data we collect from you.

Privacy Notice

Last updated: July 7, 2021.

Active Wholesale LLC knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting BlackMagicSupps.com, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does Black Magic Supply Gather?

The information we learn from customers helps us personalize and continually improve your Black Magic experience. Here are the types of information we gather.

Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use “cookies,” and we obtain certain types of information when your Web browser accesses BlackMagicSupps.com or advertisements and other content served by or on behalf of Black Magic on other Web sites. Click here to see examples of the information we receive.

Mobile: When you download or use apps created by us, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services.

E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Black Magic if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences.

Information from Other Sources: We might receive information about you from other sources and add it to our account information. Click here to see examples of the information we receive.

What About Cookies?

Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as personalized advertisements on other Web sites and storage of items in your Shopping Cart between visits.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the Web site of its manufacturer. Because cookies allow you to take advantage of some of Black Magic’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to sign in.

Does Black Magic Share the Information It Receives?

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with our parent corporation, Amazon.com, Inc., and the subsidiaries it controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Affiliated Businesses We Do Not Control: We work closely with affiliated businesses. In some cases, these businesses might sell offerings to you directly through BlackMagicSupps.com. In other cases, we might sell product lines jointly with these businesses. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.

Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Promotional Offers: Sometimes we send offers to selected groups of our customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your Email Preferences.

Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Black Magic, or substantially all of its assets, are acquired, customer information will of course be one of the transferred assets.

Protection of Black Magic and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms and Conditions of Use and other agreements; or protect the rights, property, or safety of Black Magic, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.

With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What About Third-Party Advertisers and Links to Other Websites?

Our site includes third-party advertising and links to other Web sites. For more information about third-party advertising at BlackMagicSupps.com, including personalized or interest-based ads, please read our Interest Based Ads policy.

Which Information Can I Access?

Black Magic gives you access to a broad range of information about your account and your interactions with Black Magic for the limited purpose of viewing and, in certain cases, updating that information. Click here to see some examples, the list of which will change as our Web site evolves.

What Choices Do I Have?

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of Black Magic features, such as participating in Black Magic community forums.

You can add or update certain information on pages such as those referenced in the “Which Information Can I Access?” section above. When you update information, we sometimes keep a copy of the prior version for our records.

If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences. If you do not want to receive Terms and Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of BlackMagicSupps.com, and it is your responsibility to review them for changes.

You can opt-out of receiving interest-based advertising from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance™s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.

Are Children Allowed to Use BlackMagicSupps.com?

Black Magic does not sell products for purchase by children. If you are under 18, you may use BlackMagicSupps.com only with the involvement of a parent or guardian.

Terms and Conditions of Use, Notices, and Revisions

If you choose to visit BlackMagicSupps.com, your visit and any dispute over privacy is subject to this Notice and our Terms and Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Georgia. If you have any concern about privacy at BlackMagicSupps.com, please email support@BlackMagicSupps.com with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice and the Terms and Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Examples of Information Collected

Information You Give Us

You provide most such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you register as a member, search for products, place an order through Black Magic or one of our third-party sellers, or participate in community forums, surveys, contests, promotions, content submissions, discussion groups, requests for suggestions or other features or services offered by us. As a result of those actions, you might supply us with such information as your name, address and phone numbers; your appearance if you elect to use an image of yourself as your avatar; credit/debit card information; people to whom purchases have been shipped, including addresses and phone numbers; and content of reviews and e-mails to us.

Automatic Information

Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features; the full Uniform Resource Locator (URL) clickstream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for; and the phone number you used to call our customer service. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Web site for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Mobile

Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device’s settings menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or your device manufacturer.

Information from Other Sources

Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Information You Can Access

Examples of information you can access easily at BlackMagicSupps.com include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, e-mail preferences); payment settings (including credit card information); e-mail notification settings; and your avatar image and community forum signature.

Interest-Based Ads

We use Google and third-party ad serving companies to display interest-based advertising using information you make available to us when you interact with our websites, content or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our websites, visiting sites that contain our content or ads, or interacting with our websites and services. Click here for more information about the types of information that we gather. In providing interest-based ads, Amazon follows the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).

We use cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies (collectively, “cookies”). Cookies enable ad networks and advertisers to learn about what ads you see, what ads you click, and other actions you take on our websites and other sites. This allows ad serving companies to provide you with more useful and relevant ads. For example, if they know what ads you have been previously shown they can be careful not to show you those same ads repeatedly.

We do not provide any personal information to advertisers or to the third-party sites that display our interest-based ads. However, advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards. Also, some third parties may provide us and Google information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that may be used to provide you more relevant and useful advertising.

Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that may appear on our websites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by our Privacy Notice or this Interest-Based Ads Policy. Please contact them directly for more information about their privacy practices.

Text Marketing, SMS and notifications (if applicable)

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription for or a keyword or entering your phone number in our web forms or contest forms you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 20 per month.

You can unsubscribe from further text messages by clicking on the unsubscribe link or reply to the message with STOP or reach out to us at the email address below so we can unsubscribe you. Regular text messaging rates apply.

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

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